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This article examines the importance of motivation for leaders and employees in digital transformation. It explains that a deep understanding of a company's motivation can promote the success of initiatives to meet customer needs and improve operational efficiency. Key drivers such as adaptability, customer orientation, and willingness to innovate help leaders and teams approach challenges creatively and flexibly. The interaction between different teams and stakeholders is optimized through clear motivation, facilitating strategic decisions and enabling targeted alignment with long-term corporate goals.